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About NITA


The North Idaho Tourism Alliance, most often known as NITA, is devoted to getting the word out about the incredible visitor experiences possible in the five counties of northern Idaho. As a collaboration between the visitor bureaus and chambers of commerce of northern Idaho’s principal communities, NITA seeks to publicize and market North Idaho as a travel and convention destination, with a primary focus of promoting overnight visitation in the region.

NITA membership consists of 12 organizations including chambers representing the communities of Bonners Ferry, Coeur d’Alene, Harrison, Hayden, Post Falls, Priest Lake, Priest River, Sandpoint, Silver Valley, Spirit Lake, St. Maries, and Wallace. In addition, regional non-profit members include the International Selkirk Loop.

To reach us: Please click to our Contact page»

NITA Board Chair
Stephanie Sims
International Selkirk Loop

NITA Board Vice Chair
Frankie Dunn
Priest Lake Chamber of Commerce

NITA Board Secretary/Treasurer
Amanda Reinhardt
Harrison Chamber of Commerce

NITA Board Past Chair
Eileen Kain
Priest Lake Chamber of Commerce

NITA Executive Director
Ricia Lasso